Marketing coordinator – consumer and education focus, New South Wales

Walker Books

Are you an avid book lover? Do you get excited about sharing your love of books and reading? Are you a savvy social media whizz with your algorithm on the latest trends? Do you have a keen eye for detail and a way with words? If you have answered YES to all of the above, we would love to hear from you!

Role Overview:

Supports the company’s marketing activities directed to consumer and education markets including content creation and management for educational marketing; coordinates advertising activity including bookings and asset delivery; is responsible for social media platforms, content creation and community engagement and leading book marketing campaigns as directed.

Key responsibilities:

• Day-to-day coordination of social media platforms, content scheduling and creation and community engagement
• Briefing monthly social media and digital assets and creating assets for select titles as directed
• Monthly social media and digital advertising reporting
• Administer advertising schedule, coordinating bookings and deliverables and ensuring campaigns are delivered to schedule and budget
• Digital/social media advertising coordination on Meta, Google and Amazon and other online platforms
• Coordination of education marketing activity and relationships,
• Coordination, briefing and/or creation (as directed) of educational resources
• Updating the website with educational resources and sharing on social media platforms
• Creation and distribution of monthly education newsletters
• Leading campaign activity as directed, including liaising with authors, campaign tracking and reporting, briefing and coordinating all related campaign assets

Skills and Experience

• Time management and organisation, ability to meet deadlines and juggle multiple tasks with efficient prioritisation
• Able to work collaboratively and supportively within a team as well as independently to caretake their role and responsibilities
• Excellent written, verbal and interpersonal skills, able to communicate effectively with internal and external stakeholders
• Microsoft Office and Adobe Suite skills, a keen eye for design and familiarity with design programs beneficial (Canva, Photoshop, InDesign)
• Ability to write engaging marketing copy and design briefs
• Knowledge of and familiarity with social media platforms, software and trends, as well as industry and current cultural trends

ABOUT US

We’re a creative work culture that closely matches the diversity of our readership. We seek applicants from all backgrounds to get the best team members. We are proud of our reputation, values, and culture. We are dedicated to continually improving diversity and inclusion in both the books and creators we publish and our internal processes.

Category: Jobs