Award for Dymocks Booklover program

20 November 2006 Books+Publishing

Dymocks' Booklover customer loyalty program has won a bronze award in the annual Australian Direct Marketing Awards.‘Booklover has received recognition from ADMA before,' Dymocks CEO Don Grover told WBN, ‘but it's particularly pleasing to win this award this year, as the relaunched Booklover program has only been running since March...