Inside the Australian and New Zealand book industry

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Book Choice: ‘Brand Power’ for books?

The first 30-second television commercial in a new book advertising initiative, ‘Book Choice', will air on 10 June. Following the ‘advertorial' format of the ‘Brand Power' advertisements featuring household products, Book Choice advertisements will feature two presenters talking about and recommending an advertised book, and will be supported by a...

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Category: Local news