Book Choice ads help Ride to no. 18 on fiction bestsellers
3 July 2007 @booksandpublishing
The Schumann Frequency by Christopher Ride, the first title to be featured on the ‘Book Choice' television advertisements, has come in at number six on the Neilsen BookScan ‘fastest movers' chart for the week following the advertisement's debut. Television advertisements modelled on the successful ‘Brand Power' format and featuring The...
Category: Local news