Penguin, McGrath Foundation to launch ‘Pink Popular Penguins’
Penguin Books Australia will publish a limited edition set of 12 of its ‘Popular Penguins’ books with pink covers in March to help raise money for the McGrath Foundation.
The publisher said in a statement that $1 from the sale of each of the ‘Pink Popular Penguins’ will be donated to the McGrath Foundation, which aims to increase breast health awareness among young women and ensure that Australian families experiencing breast cancer have access to breast case nurses.
The 12 titles included in the ‘Pink Popular Penguins’ range are:
- Alphabet Sisters by Monica McInerney
- Breakfast at Tiffany’s by Truman Capote
- Pride and Prejudice by Jane Austen
- Wuthering Heights by Emily Bronte
- Jane Eyre by Charlotte Bronte
- Perfume: The Story of a Murderer by Patrick Suskind
- The Great Gatsby by F Scott Fitzgerald
- A Room of One’s Own by Virginia Woolf
- Love in a Cold Climate by Nancy Mitford
- Madame Bovary by Gustave Flaubert
- Alice’s Adventures in Wonderland by Lewis Carroll
- A Spy in the House of Love by Anais Nin.
Booksellers can place orders for the books, which will be released on 20 March. Point of sale material, including display bins, shelf-talkers, window stickers, posters and bookmarks, will also be available.
Penguin brands and licensing general manager Troy Lewis said in the statement that ‘Penguin is proud to turn pink for the McGrath Foundation’. ‘We have chosen twelve of the most popular classics to ensure that this program, with the support of booksellers and booklovers alike, delivers a great level of assistance to the McGrath Foundation to enable them to continue their invaluable work’.
The McGrath Foundation was established by cricketer Glenn McGrath and his wife Jane. For more information, visit the McGrath Foundation website here.
Category: Local news