UK publishers report uplift in non-traditional outlet sales
In the UK, publishers have reported an uplift in sales from non-traditional outlets, reports the Bookseller.
While Nielsen’s Books and Consumers research has found that the ‘other shop’ sector, which includes sellers who aren’t dedicated booksellers, internet retailers, supermarkets and book clubs, is stable at about 7% of the total sales by volume, a number of publishers have reported significant uplift.
Non-traditional outlets include museums and galleries, garden shops, fashion retailers and kids’ specialty shops. HarperCollins UK group sales director Anna Derkacz told the Bookseller the company seeing good growth in sales through non-traditional outlets, and it recently hired a non-trade sales director to seek out new opportunities and channels. ‘It is an exciting area with new retailers coming into the market, as well as established ones increasing their book offer,’ said Derkacz.
Non-traditional market wholesaler Bookspeed grew its business by more then 10% last year, after three years of growth. ‘Overall both the gift and heritage markets are performing well,’ said Bookspeed managing director Lewis Dawson. ‘The gift market can be a fickle beast and will wax and wane with trends, whereas the heritage market is a more stable and consistent sector for book sales.’
Category: International news