Stiff competition: Pandiella, Saras, Palmisano on their challenges and successes
27 November 2019 @booksandpublishing
Book marketers face many challenges. How can you experiment with new trends within a limited budget and how do you find new readers when there’s so much competition for people’s leisure time? Andrea Hanke asks three marketers about their challenges and successes. From the proliferation of streaming services to the current...