Inside the Australian and New Zealand book industry

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HarperCollins announces Books Bring Us Together campaign

HarperCollins Australia is launching Books Bring Us Together, a campaign aimed at celebrating ‘the power of reading and the importance of local booksellers to our communities’.

The campaign will include a range of Books Bring Us Together point-of-sale materials for booksellers including tote bags, bookmarks and posters, and digital advertising including social media coverage across HarperCollins’ channels.

Customers who purchase any of the following eight HarperCollins titles will receive a free copy of The Blue Day Book (Bradley Trevor Greive), and those who purchase two titles will also receive a tote bag. The books included in the promotion are:

  • Sheerwater (Leah Swann)
  • Funny Kid Peeking Duck (Matt Stanton)
  • Eleanor Oliphant is Completely Fine (Gail Honeyman)
  • The World’s Worst Parents (David Walliams)
  • Phosphorescence (Julia Baird)
  • The Woman in the Green Dress (Tea Cooper)
  • Saving Missy (Beth Morrey)
  • The Land Girls (Victoria Purman).

‘Bookstores have always played such an important role in our community, and now, more than ever, the need for the real, positive connection that bookstores provide is essential,’ said HarperCollins Australia CEO Jim Demetriou. ‘We hope the Books Bring Us Together initiative will help booksellers reinforce the value of the services they offer within their communities, and emphasise the power books have to inform, educate and entertain—especially during uncertain times.’

Suzy Bull from Farrell’s Bookshop Mornington said, ‘This is a time of market uncertainty, so while we are doing what we can to keep offering a service to our community, we need our publishers’ support more than ever. Now is the time to be promoting local content and supporting local authors, and we need our publishers to be behind us making sure we get our books into the hands of our readers.’

The Books Bring Us Together campaign will launch on Monday, 3 August.


Category: Local news