Inside the Australian and New Zealand book industry

Image. Advertisement:

Report finds people reading more books due to Covid-19

A new research report from GlobalWebIndex (GWI) has found 20% of Australians and 26% of New Zealanders surveyed are reading more books due to Covid-19.

The coronavirus-focused market research report covers a total of 15,271 survey respondents from 18 countries, including responses from around 1000 Australians and 500 New Zealanders.

Globally, 43% Gen Z and 34% millennial are reading more books. In Australia, 12% of respondents expect to carry on reading more books once the Covid-19 outbreak is over (compared to 17% globally), as do 16% of NZ respondents.

The report also found that globally, 50% of respondents expect to shop online more frequently after the outbreak is over. The survey also tracked how the Covid-19 pandemic has shaped attitudes towards topics such as brand advertising, personal finance and leisure activities.


Category: Local news