Australia Reads becomes ‘always on’ campaign, seeks 2021 ambassadors

2 February 2021 Books+Publishing

The Australia Reads initiative will become an ‘always on’ campaign in 2021, extending beyond its key Australian Reading Hour event.

‘Australia Reads will now focus on championing reading and book industry events all year round to grow the number of partners we have, and ensure our message reaches all Australians, wherever they may shop, travel, work or play,’ said Hachette Australia CEO and chair of the Australia Reads committee Louise Sherwin-Stark.

A report found the 2020 campaign delivered sales of close to 20,000 copies of the four new books by 2020 Australia Reads ambassadors Anna Fienberg, Jacqueline Harvey, Peter Helliar and Will Kostakis.

Australian Reading Hour will remain the campaign’s signature event and will be held nationally on Thursday, 16 September. The campaign is calling for expressions of interest from authors interested in becoming one of four book ambassadors for the event in 2021.

‘As an Australian Reading Hour Book Ambassador these authors will work with their publisher to produce a 96-page work (black and white only) to be released in early September,’ said an Australia Reads statement.

‘Due to the nature of the publicity and marketing required to support this initiative, only published authors, who are active on social media, and available for media and events in their own state in September will be considered.’

For further information, publishers, authors or their agents should contact Australia Reads.

Category: Local news