Inside the Australian and New Zealand book industry

Image. Advertisement:

Digital marketing manager, Melbourne

Hardie Grant Publishing

About us

Join the marketing team at Hardie Grant Publishing, one of Australia’s leading independent publishing companies with offices in Sydney, London and San Fransisco. We are a creative publisher of quality stylish, cutting-edge books, looking for an enthusiastic digital marketing manager to lead the digital strategy for our Melbourne-based Hardie Grant Books and Explore divisions. Hardie Grant is committed to creating a diverse, inclusive and equitable workplace. We offer flexible working hours and applicants from diverse backgrounds are strongly encouraged to apply, including people who identify as Aboriginal or Torres Strait Islander, people from culturally and linguistically diverse backgrounds and people with a disability.

The role

Working on a varied and exciting list of local and international nonfiction books, from food and wine to memoir, biography, sport, travel, design, the successful candidate will report to the head of marketing.

Position objective

  • Develop, manage and implement digital campaign strategy
  • Review and communicate analytics
  • Implement audience development, segmentation and engagement activity focused on promoting the Hardie Grant Books (HGB) and Hardie Grant Explore (HGE) lists.

The role will deliver our digital marketing strategy direct to consumers and online retailers, enhancing brand awareness and engagement and facilitating the curation of the widest possible audience, as well as authors to maximise reach through their own networks to drive awareness and sales.

Key selection criteria

  • Minimum of 3 years’ marketing experience. Experience working at a digital agency will be viewed favourably
  • Creative, highly organised, efficient, have excellent communication skills, and is a great multitasker
  • Writing skills necessary to win over booklovers and the ability to be creative with campaign ideas
  • Love working in a team and be a digital native who has interest and experience with managing campaigns, content, digital channels and the Metaverse advertising platform
  • Proficiency in Google Analytics and working knowledge of the Google Ads suite
  • Working SEO and SEM knowledge
  • Excellent understanding of the evolving digital marketing landscape and interested in exploring new opportunities that space
  • Previous experience in book publishing is preferred but not essential.

This position is full time, based in Melbourne. To see the full job description or to apply, please email your CV, a cover letter and a brief response to the key selection criteria to applications@hardiegrant.com by Friday 15 July.

Job details

Job: Digital marketing manager
Company: Hardie Grant Publishing
Location: Richmond
Work type: Full time
Application closing date: 15 July 2022

 

Category: Jobs