Marketing and publicity coordinator, Sydney

Walker Books Australia

We have an exciting opportunity for an organised, innovative and self-motivated marketing and publicity coordinator to join our book-loving marketing and publicity team.

We’re after someone who is extremely creative, has a real passion for books and wants to play a key role in the promotion of them. The marketing and publicity coordinator will be responsible for working with the team to implement multi-channel marketing and PR plans. They will be responsible for writing attention grabbing copy for a variety of uses, both digital and physical. Whether it’s for social media, newsletters, catalogue or education resource.

The ideal candidate is someone who has strong communication skills, understands the dynamic of a small team, and wants to be hands-on and involved. This role requires a minimum of two years of experience in a ‘like’ role which could be adapted. If everything so far has piqued your interest you could be the perfect person for us.

Working with the head of marketing & publicity, your responsibilities will include:

• Contribute to and execute multi-channel campaign plans
• Create multiple monthly and ad hoc EDMs for various contact groups
• Book and facilitate digital advertising campaigns
• Create and execute a social media calendar along with building Walker Books’ social media following
• Develop social media strategies for key books
• Manage and update the Walker Books Australia website
• Write engaging copy tailored to a variety of uses including social media, catalogues, marketing material and internal communication
• Craft a variety of marketing collateral such as activity sheets, discussion guides, resources for educators and media kits
• Monitor, reflect and report on social media platform and campaign performance
• Support the head of marketing & publicity and the publicity & communications manager with execution of campaign strategy.

This is a full-time role based in the Sydney office and we offer flexible working hours and work from home options.

Apply with CV and cover letter outlining your experience.

Read more about the role here.

Category: Jobs