Dymocks announces partnership with Vii to enhance loyalty program

9 February 2010 Books+Publishing

Bookselling chain Dymocks has announced a partnership with Melbourne-based ‘customer loyalty specialist' Vii. Under the partnership, Vii will provide a new platform for Dymocks' Booklover loyalty program. ‘Plus they bring a lot of analysis to the data that we get,' Dymocks loyalty manager Elain Richards told the Weekly Book Newsletter.Using...