Dymocks takes ‘new marketing approach’ with ad agency Razor

Thursday, 15 November 2012 Books+Publishing

Dymocks will undertake ‘a new marketing approach to make books the preferred gift choice at Christmas’, according to the managing director of its new advertising agency Razor. Razor managing director Jonathan Hopkins said his company, which has also worked with Hachette, was ‘thrilled to add such an iconic Australian brand...