Marketing specialist (12 months maternity cover), Melbourne

Wiley

We have an exciting opportunity for a creative and driven marketing professional to make a real impact in publishing. If you have experience in content, digital or trade marketing — or you’re on the retail side with a passion for books and the requisite skills — we’d love to hear from you.

Reporting to the Director, Sales & Marketing, this role will lead Wiley’s digital marketing strategy and develop compelling plans and creative assets for campaigns to maximise customer engagement and visibility.

How you will make an impact:

• Champion local authors. Own the Wiley author relationship from onboarding to launch — shaping marketing strategy, developing creative assets, and activating promotional activities.
• Bring books to life across every channel. Design creative assets for retail campaigns and consumer advertising to ensure Wiley titles stand out.
• Lead our digital presence. Own Wiley’s digital marketing strategy across website, Instagram, Facebook and consumer email database.
• Build powerful retailer relationships. Develop marketing partnerships with key customers through content marketing, podcasts, giveaways and author profile pages.
• Drive product marketing. Develop deep product knowledge and arm sales teams and retailers with everything they need to succeed.
• Measure what matters. Track campaign effectiveness, manage budgets, and deliver performance reports that drive smarter decisions.

What we look for:

• A creative, self-motivated marketer with a proactive approach and genuine passion for books.
• Demonstrated experience in digital marketing, including organic social media strategy, email marketing and paid social (Meta Ads Manager experience highly regarded).
• Strong design sensibility across print and digital formats (Canva & Adobe suite skills a plus)
• Exceptional written and oral communication skills, including the ability to write compelling ad copy and marketing content.
• Ability to thrive in a fast-paced environment, juggling multiple projects with excellent attention to detail.
• Strong organisational skills to manage timelines, budgets and competing priorities.
• Experience with campaign measurement, digital analytics and data-driven decision-making.

Why should you join Wiley?

• The team! You’ll join a talented group of professionals truly passionate about the work we do.
• An open and inclusive workplace. Wiley is committed to a diverse workforce and a work environment where all colleagues are valued and can thrive.
• Central CBD office location and a hybrid work model

Ready to make your mark? Discover more about Wiley’s growing trade list covering Wealth, Work and Wellness at trade.wileydirect.com.au.

Applications with resume and covering letter should be sent to Yvonne Zhou, yzhou@wiley.com

Category: Jobs