Inside the Australian and New Zealand book industry

Image. Advertisement:

Garth Nix on ‘the most expensive and least useful marketing tool for a book ever’

Garth Nix talks to Andrea Hanke about the tie-in game for his latest novel A Confusion of Princes, admitting to having called it ‘the most expensive and least useful marketing tool for a book ever’. Read the article online.

Please log in or subscribe to access all of Books+Publishing's premium content.

 

Login

Forgot my password

Subscribe

Purchase a subscription to access Books+Publishing‘s premium content.

We now offer a pay-by-the-month subscription.

Click here to see our range of subscription options.

Subscribe

 

Tags:

Category: