Inside the Australian and New Zealand book industry

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Nick Earls on striking a balance in social media

‘If you’re supposed to spend 80% of your time creating a marketing whirlwind and only 20% writing, plus spending 80% your marketing time being generally charming and only 20% promoting your wares, does that mean your working life, best-practise-wise, should now be 64% about crapping on?’ Nick Earls contemplates the...

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