Inside the Australian and New Zealand book industry

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‘A backwater sales channel’: PwC on the impact of social media on online retailing

According to a recent report from PwC on multichannel retailing, ‘social media will for the near future remain a backwater sales channel, if you can call it a sales channel at all’. The survey of over 10,000 online shoppers from around the world found that about half of respondents were...

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