Inside the Australian and New Zealand book industry

Image. Advertisement:

Jane Caro on bookselling and marketing

‘I think the marketing of individual books is largely unsophisticated and that an opportunity to market reading and books as a whole may be worth exploring.’ Andrea Hanke spoke to advertising writer and author Jane Caro ahead of her keynote speech at the Australian Booksellers Association conference in Adelaide this...

Please log in or subscribe to access all of Books+Publishing's premium content.

 

Login

Forgot my password

Subscribe

Purchase a subscription to access Books+Publishing‘s premium content.

We now offer a pay-by-the-month subscription.

Click here to see our range of subscription options.

Subscribe

 

Category: