Inside the Australian and New Zealand book industry

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Beyond books: Visual merchandising for booksellers

Wednesday, 14 May 2014    Books+Publishing
@booksandpublishing

Non-book items can improve customers’ in-store experience and offer tempting financial benefits for booksellers, but planning and visual merchandising are critical. Richard Harling, retail consultant for Dymocks, shares his thoughts on stocking non-book merchandise here.

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