Inside the Australian and New Zealand book industry

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Gabe McGrath on the benefits of the Pay-What-You-Want ebook bundle

Last year, Australian ebookstore Tomely launched a Pay-What-You-Want (PWYW) bundle for literary journals. Co-founder Connor Tomas O’Brien says the average price paid for the bundle was over $16. ‘Buyers could pay just $5, but decided to pay more because they thought we were offering real value,’ said O’Brien. Gabe McGrath...

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