Inside the Australian and New Zealand book industry

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Back to backlist: extending the sales period beyond new release

Wednesday, 7 June 2017    Books+Publishing
@booksandpublishing

How do you extend the sales period of a book past its new-release window? Brad Jefferies asks two local publishers and online bookseller Booktopia for their backlist sales strategies, while Andrea Hanke explores the trends behind backlist bestsellers.

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